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(ET) US Battery vs Trojan



Been pricing batteries to replace my Exides, $70 ea. seven years ago.  A T-105 is $117 while a USB 2200 is $85. 
 
Is Trojan riding a popularity wave and sets price to what the market will bear?  Does Trojan want to do just an institutional business and not bother with my piddly order and prices high to discourage me?  Or, is a T-105 measurably better than a USB 2200 and worth the added cost....I doubt this but would like your comment.
 
Thanks, Jack